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now u mad

but hey, i like trainers. dont be mad.

Sorry, that's absolute bullshit of the highest order. Are you in Marketing!?

no, it's just a very well discussed topic, anyone writing about luxury industries would be familiar with the reading.

Adidas, for instance, will start marketing and promoting a product before they have even made or tested it. The form of the product follows the function of the marketing. Nike can spend 3bn a year on advertising and market research, but might release only six or seven entirely new shoe designs a year.

Traditionally, the luxury brand will build its position in the market, through an exclusivity powered by high quality, a big outlay on product, which is expected to speak for itself. The hype follows, of course, but usually in this order. These luxury brands don't even have to pay for advertising, instead, magazines pay them to advertise in them. (this also explains things such as the mutual benefits we have been seeing, for both industries, from those horrible collaborations)

So you see how it is a completely different ballgame.
Yet luxury brands are making nothing and trainer companies are making shedloads.

Replace the word shoes with anything made nowadays please, works with anything you wish. Cars, electronics, even proper leather shoes.
Unless you're trying to wind me up, trainerhaters. JDlovers.

Nope. all those industries have a value gap between brands that is defined by quality, or history. In the athletic shoe industry, among a few others in recent years, the value gap is entirely planned and manufactured pre-production.

Basically, the 'athletic shoe' industry rides on the coat-tails of the wider luxury fashion industry, but it doesn't actually make luxury items at all. They make cheap shoes, and then create moneymaking exclusivity artificially, through popular culture. A good comparison is made with childrens toys, top trumps, stickers, etc. This, of course, is something that has been becoming easier and easier to do in recent decades, but in the wider scheme of things, is quite a big deal.

Not a compelling impression, and not only NIKE. and not only trainers ffs.
It's just like anything else, like Antique Road show... Some people rate it more than others. Simples.

i see what you're getting at, but the trainer collecting thing is different.

Antiques are kept because of their quality or sentimental value, and the rarity that makes them even more valuable comes through dwindling numbers over time. Whereas trainers (and many other modern collectable items) are simply kept because of a rarity that is prescribed by the manufacturer. They don't last by their own merits, they last because of marketing hype.

Its just a symptom of how the world has changed in the last two centuries.

Fine, I see both your points. Why buying Tier0s and QSs then?

JD >>>>>>>>>>>>>>>>

i don't even know what that means.
Justin Bieber's SHOE CLOSET! - YouTube

oh, its cool, i see now.

they were going for about £90 at the time..
doing it wrong? what do you suppose i did until i sold them? not skate?

i bought them, for cheap, and then i wore them and skated in them.
that is what they are for.

Heineken's never cost £30. If you skated them to death then you're a fucking helmet. 4y ago you could have made those $900 already. wab.

try fatfingers

they read: DAS, UTFS, and WAC.

i left some notes on the statue this morning in case anyone else was getting drenched for it..

Yes, I'm sure it's been discussed many times before. Banksy blah blah blah. Did you watch the documentary that the article took all it's information from?

Graffiti Thread

team robbo lolz

best bet is to just go.

hold on, i'll make a couple more..

daily mail late to the game again

http://solecollector.com/Sneakers/Marketplace/139951/Nike-SB-Heineken-sz-10-5-Deadstock/

bought these like four years back, for £30 through fatfingers on the bay.
skated them to shit in about 4 months.

$900!
wtf?

But that's just me.

fu

*mews

I have 3 tumblrs, all way too hip for here. Soz

twentieth century fox theme on a flute - youtube

epic win thread >>>>>>>>>>>>>>>>

^ http://www.handycandy.co.uk/chocolate-cigarettes-p-156.html

looks repetitive

that guy is a douche, too.

Ruud's dutch though, so real translation?

wow. so google translate got it right? oh dear!

"Non-proportional (monospaced) fonts don't use kerning, since their characters by definition always have the same spacing."

i was joking about the wheel clearance

old: hipster procession, next to brittania leisure centre. katie gets props for helping find this..

new: no clue required..

mornin'