“The nicest letter we ever got was with Alphablocks,” says Hyatt. “It was from a dad whose child had severe special needs and had never even attempted to speak before. But they watched Alphablocks, and they started repeating the sounds and, whether knowingly or not, was saying the words. They were doing the phonics. It was such a nice letter.”
That must be so rewarding, I say, slightly choked up.
“We later caught him selling knockoff DVDs on eBay,” he adds. “We had to phone him up and tell him to stop.”