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Spins you're right, it is basically an ad for profoto....but the point of it was that it was done with up to 10 profoto's per shot, rigged and portable, in an actual building not a studio set, and to recreate the same effects with continuous lighting and normal video would have cost a lot more than even double what it would probably cost to rent this kind of kit, its nothing really to do with power saving.....Its more to do with money saving, portability, ease of use etc, big budget with a small budget cost, less crew and so on.
In that respect I think its pretty groundbreaking, because ordinarily you would need a huge budget, a lot of setup time, a bigger crew, additional transport/generators etc etc, and a lot more time to do the same thing with continous lighting, thats what makes it so cool to me....despite the end video being pretty shit!

I'm inclined to disagree that you would need anymore crew or setup time than what was already used on this set. It may well have been shot on location but they would still need power from somewhere. Having a brief look on the profoto website suggests the unit they mentioned could run from mains power, unsurprisingly there are equally powerful continuous film lights that will run from the mains (and not give the crew an eppy each time you shoot a scene). Portability would also not be anymore of an issue than with the profoto units.

Regarding budget, I think it would be cheaper than you imagine. Very, very few promos today are made with budgets of more than a few thousand pounds and people are still creating great vids. Anyone of us could rent the necessary kit for next to nothing for a weekend with about 4 phone calls.

I agree that attempting to shoot stills to achieve a look otherwise unobtainable on a film camera, or as you say with an original lighting scheme or camera work is admirable and arguably will move film-making on but this doesn't achieve that.

It's days like this that I love my commute!

For that you go on the list again.

List? awesome.

1. cake
   
2. Donut!
   
3. JD
   
4. Donut!
   

Totally, the video itself is shit, it was more for the unique way the lighting was carried off, and the way they managed to do it with a comparatively low budget.

At first glance you would be correct, but the type of lighting you see here, on the same scale, done using video with continuous lighting, would cost an unbelievable amount to re-create, we're talking a lighting budget of insane proportions in comparison to your average lowish budget video, something that the likes of only Jay-z, Madonna etc could afford.
Whereas here they pulled off something identical in terms of the technical aspect with a comparatively low budget, utilizing an innovative technique that would have not been possible a few years back due to portable flashes of this power that recycle at this kind of speed not being available.

Yes this is a geek-out of major proportions, I thought some of the other geeks here might appreciate it to :)

It just watches like an extended ad for profoto which delivers an empty promise with the end product. Yes, there probably was a bit of a saving in terms of power but they weren't shooting with just one light (looking at some of the 'making of' stuff) and similar spaces could've been lit fairly cheaply with available film lamps these days.

*asides from all the rotoscoping.

Can we please refrain from the 'r' word Shoots, I still have nightmares about some of the jobs/shots I've worked on...

By the way I'm just in a bit of a grumpy mood today, normally I'm all for peeps trying new stuff.

Not gonna make Norths tonight kids. Am cutting the video for the Track day with Rocksteady.

Have fun.

Is that paid work?

'No', you say. Then get thee up the hill.

Damn these feeble excuses!

Mmccarthey, we leave the Flask about 10pm to grab pizza.

Hmm, interesting process, but they don't really seem to have achieved an original or unique look on the final video though.

:(

thought I was cutting it fine getting kicked out in two weeks!

hehe, nice quote from your article Oliver;

' — pare down bikes to their very essence, often even removing the handlebars.'

I think we should challenge him to a sparring match ... I'm happy to be the first to fight him with 10oz gloves. I'll kick the shit out of him.

When you say 'him' I assume you mean that cunt James Martin?

Is anyone really bored with a nagging feeling they need to practice their editorial skills?
http://en.wikipedia.org/wiki/James_Martin_(chef)

racist

North's ruled it, MikeC won cat A, and JD won cat B. Get in!

I'm still chuckling at us cheering you in one of the sprints but failing to pip the other lad into second at which point our cheers instantly turned to boo's!

Seriously though good work, how many did you win in the end two, three?

So glad someone managed to capture Illy's homage to Cav, just one of many memorable moments.

Great day out folks.

Ship, I hope.

20 mins...

Must. Stop. Smoking.

As long as you are back this weekend, I think they will still be drinking.

Probably truer than you realise. : /

...home more than likely if last week was anything to go by !!

wassup can't keep up or are you saving yourself for a repeat of the Souths bbq hangover tomorrow?

Drinks 6ish central ways, thinking maybe the Ship on Wardour st or possibly Bradleys, but not Green Man...

Who's in?

Hopefully gonna head down for a spin at lunch.

Will, i should be at HH on Saturday too.

1. Clefty - New style Milwaulkie Hoody, WWR shorts
   2 - Eightball - New style Milwaukee x 2 (and poss other bits)
   
2. moog - new style milwaukee hoody
   
3. doc_si - new style milwaukee hoody + WWR shorts
   
4. D. Generate - New style Milwaukee Hoody, WWR shorts (possibly something else if I can afford it)
   
5. Rauri - Pullover hooder (maybe other stuff too)
   
6. edscoble - men's 3/4 cotton short.
   
7. jayloo - XS red softshell new and improved Milwaukee hoodie, 2 S grey, 1 S black women's cotton knickers
   16.huge (need to check but definitely want some more shorts)
   10.Andy.w (shorts/Milwaukee) Clefty Am I elligable as I'm in a different country.
   
8. damo (shorts/milwaukee/ (prob/poss. base and hiding) + women ish.(probably).
   
9. Plurabelle. The girls' 3/4 shorts in black and a Milwaukee hoody please and thank you very much. Possibly the pants too if they're being discontinued.
   
10. Milo. Men's 3/4 shorts in med. grey. pls :)
    
11. Jim Jones - Men's herringbone shorts (and a pair of skinny jeans if I can have 15% off the sale price -cheeky, but you won't get if you don't ask)
    
12. Rod Munch - S Black Windblock Jacket (and probably some other bits)
    
13. Spins - M Hiding Hoodie or two, jeans and probably a couple of other things
    

Didn't go for the 'My Little Pony' then? : )

Then use it to write whatever you like to make people look silly

I love PinkGotti with all my heart <3

easy

See what I did there . . .

Made a bad joke?

And make sure that e.g. 2 hours and 1 second = £300.

Were you a gaffer in a past life? ;)

I've never worked production so I'm unable to comment on price but I can't emphasize enough about making sure they will reimburse you for any damaged caused. Been present on too many location shoots where accidents have happened for whatever reason and the prod co hasn't been covered.

I can only reiterate Dunc's comments about electricity and lavatories etc.

Make sure you clarify how long they will be there for. It will invariably overrun and you don't need a bunch of grumpy crew there at 2 in the morning when you're getting nowt for it.