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The Lightweight logotype is amateurish, and quite ugly, but I do find it funny when people positively demand a slick corporate logo on products. "It's just not calculated enough for me. How am I supposed to know that I fit into their target demographic? Other people might mistake me for a consumer who buys poorly marketed goods when in reality I have a highly developed taste in corporate branding."
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Not sure I would call those TIG welds a "classic look" but I guess a large proportion of the target market don't give one since it has CHROMEZ and OLD SCHOOL MINIMALIST RIVETZ SADDLE (which is as squashy as your average hybrid's).
Decent enough bike though. A friend has the 2010 red one and it's alright for an OTP.
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I once worked in 'Record and Tape exchange' in Notting Hill. We eventually were rude to everyone, because so many people came in expecting to get good money for their Gary Numan record collections in all their resplendent and varying coloured vinyl.
I worked there one summer. Depressing. There was a seemingly infinite number of people who would come in and ask to look at the "special" CDs in the locked cabinets, examine them at great length while I have to stand there making sure they don't run off with them, and then not buy anything.
I did a few shifts in the videogame one as well. That was a bit more of a laugh since it was basically deserted and we would "test" old GameBoys and Vectrexes at length.
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A really neat thing is the elastic strap for holding the laces in place to stop them falling into the chain.
This is a very good idea. I quite like toeclips & straps so I can avoid walking around in disco slippers, but generally wear velcro/slip-ons as I have a great fear of laces coming undone and getting caught in a fixed drivetrain at speed. Will have to check those Mission shoes out.
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Bavarian? Not really. It's in an italic (as in Italian/Latin) cursive pen style rather than a Germanic blackletter style:
The red type on the left is considerably more German, being DIN (Deutsche Industrie Norm, the typeface used on German road signs etc.).
I personally have no problem with it as a logo, by the way (apart from finding it ugly), the point I was making is that it's an illustration of how much we expect a slick, technical-looking logo on stuff. Especially bike kit.