Why Is Elms a cunt? As far as I'm aware he's very pro cycling. Apart from being a bit of a mockney, I can't see what he's done wrong?
I'm old enough to remember the 80s, when he was one of the Blitz kids and used to write for a magazine called New Sounds, New Styles: a very pale imitation of the Face and I-D. His journalism is fucking dire, he just sports the same old "look at me I grew up on a Council Estate, aren't I great, isn't London great, aren't Londoners great" bullshit.
There is zero substance to anything he does, it's all about superficial style.