Yeah well on the brand's website there is the Force 1 build for 1700 GBP (roughly 1900 EUR).
It is equipped with:
-Gipiemme 'Rocky's Hand-built' Roccia Equipe wheelset (2380g, shimano spline, QR front & rear)
-Alloy Selcof finishing kit (not much info can be found)
-1130 cassette (538g)
-San Marco Monza saddle
So I think there are quite a few upgrades compared to the stock bike, and while it is certainly not new, still I do not think the price is unreasonable.
But the demand will decide if I am wrong.