I actually met them a few times (not the club but the two guys behind it) as they were regulars at my old cafè.
I don't know what's the role in it but Matteo (guy in the middle) is a good guy, he was riding for Vacansoleil until 2012.
I can say the same for Mike, but I just had few words with him.
Once they used my venue for the start and end of a ride (not as EC1collective) in partnership with Bianchi UK, which sent vans and mechanics and provided bikes from their top range to each rider.
I still didn't encounter their club tho.