The margins are neither here nor there. My point is that is a wildly over-hyped beer that's no better than any other DIPA that Verdant or anyone else makes. When you compare it to the Deya beer I mentioned it's just not as nice in my opinion, so the fact that it's £2 a can more expensive makes for an underwhelming experience rather than a price scandal. If they're selling out I'm genuinely happy about that as a supporter of independent businesses and a Cornishman myself. I'm just baffled by the hype around what is just another DIPA.