Just making sure... you’re not trying to quick-set the date with the hour hand in the top half of the dial, are you...?
(For the benefit of anyone reading who isn’t aware... the date change mechanism is often engaged between roughly 9pm and 3am so trying to quickset the date with the hour hand in the top half of the dial risks damaging the movement.)
(Also, re advancing the date manually - I tend to do this every time I set the date. If you quick-set the date to the day before the current date, then advance the time until it clicks over to the right date, you know that the watch is set to AM. Or PM if you keep advancing the time, of course. This prevents having the date change at midday by accident.)