sorry, came late to this one.
My thought on velorution-
went there this week as they had advertised on their website brooks b17 saddle £32.95. travelled 15 mins down there, and price £50. Told me they hadn't had time to update website, and seemed unapologetic, i left with a rant about wasting my time and how i'd buy online instead and losing a customer blah blah. Clearly they had time to write a racist, bigoted blog to offend everyone, ...and don't care too much about gaining/keeping customers. anyway, wont be going back.