I think they're great lights with lots of possible configurable aspects. But unless I'm missing something the control option is definitely a problem for me because I just want to be able to turn them on and off easily without running dedicated software (which isn't compatible with Mac High Sierra), maintaining a seprate server or VM or switching focus away to another device like a phone. It's the same reason I prefer to use a dedicated hardware audio streamer rather than a phone app, once my phone is in my hand I'm checking half a dozen other apps without really thinking, and no longer just sitting down listening to music.
The Home Assistant stuff is great, thanks for that but running a Raspberry Pi solely to switch on a light that's literally right in front of me seems excessive :)
Edit: I do hope I'm missing something b/c I can't see a better light on the market in terms of quality and design