Interesting points, Neilp.
Our aim is to galvanise people into contacting their councils to get them to sign the pledge - to only use the best trained drivers and lorries with the best safety equipment.
If we’re successful, a large proportion of lorries on the roads will be safer, and not only when carrying out contracts with the council. I think the main point is, that many of these deaths can be avoided and in taking action, you can help to make our roads safer.
In terms of cyclists taking more responsibility, of course, riding safely is important, but as the exposed road user rather than the person riding high in a cab, we are vulnerable. The bicycle itself is not lethal, but a lorry can be.