I think a lot of people's views on this are taken from the fact that so many other races have lots of media coverage. IMO Tour Divide is about getting it done, all by yourself. You really shouldn't be exploiting it for sponsorship or attention, you should just ride and take your own pics/video. If that slows you down and that bothers you, don't do it. Mike Hall didn't even take a smartphone cos it's a time suck.
In my view it's just about the most purist of the self-supported races out there, and I love it for its lack of corruption especially now that bikepacking ultras are so common/well covered. It's the total opposite of SRMBR TransContinental etc. No instagram account, not even a proper website. Just Matt Lee on email administering the entries and DQing people who cheat.