Love this part of the video on the homepage...
"Feel free"... Yeah I've never felt as free as I do when I have a big bulky, warm, explosive scarf wrapped tightly around my neck.
Newest version of a Hövding = 650g
Giro Foray (by all accounts a cheap bicycle helmet) = 270g.
Pretty sure I know which of those will make me feel more 'free'.
The Fox Proframe is only 100g more than than the Hövding and its a bloody certified DH race helmet! And its cheaper!