Bicycle Tag of bike

I got all the clues individually but just wasn't certain I'd added them up. If only I had stuck with my hunch.

I'm surprised the new one hasn't been snapped up already :)

c'mon people, look at it!

*look at it... *

i was tempted to do it, but i havent even left my chair

c'mon people, look at it!

*look at it... *
What are we looking at? The not-tweed jacket?

c'mon people, look at it!

*look at it... *

Heh, I don't think everybody has understood your post. Er...

I am my usual confused self but it looks like the background is a photo/hoarding.

oooooohhhhhhh! man, that's clever.

Also Oat 44 needs to invest in some bar end plugs.

Thanks wiganwill, fair point!
btw my last clue didn't work, I've changed it

UGH I live literally 1 minute away from new tag. BUT IT'S DARK AND RAINING

All the more reason to bag it, then cycle 10 miles across London for your own tag, then home.

I don't get it. If I did I'd go and get it!

I know this! I have to stay in tomorrow to wait for my new phone to be delivered though...my estimated delivery time is 8am-6pm...something makes me think I'm going to be beaten to it.

You can tell me if you like Scoot. It can be our little secret ;)

"Phase I'm going through" = stage door.

Nope. All I'm getting is 10cc's I'm not in love.

What a fantastically dastardly new tag, bravo by Jove!

Yep ... liking the new trompe de l'oeil tag,

I want the new tag! First one I know, if its not gone by the time I finish work...

i'm out of the running due to lack of bike today, although on reflection I could try a shoe tag...

Seeing as the current tag is a billboard of some description, I'm thinking of digging out the paperclip bike again and getting this one via Google Street Images

New and old:

Old was south end of Gower Street, Some old style pipe/hat/umbrella shop.

New, not so far away, a Presedential sort of place...

new

That looks like the real place, not a billboard of the place?

Nope.

The old tag was not James Smith's umbrella shop on New Oxford St.

Sorry but I think that you are wrong! The old tag was a billboard featuring that shop.

If you look closely at the centre of the image you can see where the panels are joined.

oh, you son of a bitch. I was looking at the geometry and thinking something wasn't quite right...