you continue to speak in fluent advertising bollocks
Heh, testy, fair play.
Personally I think the recuperation of shock and awe to promote the latest safety campaign or whatever is becoming less effective as time goes on. I also question how relevant that particular "shock" section of memory is to driving day-to-day.
I think there are much more relevant hooks to take advantage of, I'm not convinced of the effectiveness of shock ads, although they are memorable.
Just another opinion though, moving on...
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Just another internet opinion then.
Heh, testy, fair play.
Personally I think the recuperation of shock and awe to promote the latest safety campaign or whatever is becoming less effective as time goes on. I also question how relevant that particular "shock" section of memory is to driving day-to-day.
I think there are much more relevant hooks to take advantage of, I'm not convinced of the effectiveness of shock ads, although they are memorable.
Just another opinion though, moving on...