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  • exactly, it's just kit.

    No it's not - it's a way of life.

    A philosophy.

    A promise of heroic undertakings.

    Pain.

    Suffering.

    The very essence of all that it means to be epic, as you toil to crest the summit of that mountain in the middle of your 6 mile commute.

    FFS - do you not read their marketing material? Christ - They even have black and white photos!

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