They raised money through friends + family + angels, and wanted to use the Seedrs structure to take care of the actual payment processing, legal paperwork, to benefit from the nominee share structure, etc.
Thus... they were never publicly listed on Seedrs, and it all just happened behind the scenes.
Otherwise known as a "syndicate round" rather than a "equity crowdfunding round".
Syndicate rounds are actually really common. The vast majority of early rounds (before crowdfunding came along and even now) are syndicate rounds.
It's a strange one for Seedrs as it suggests that they're open to be the facilitator for all investment rounds and not just the ones open to the public. Nothing special about a syndicate round, but interesting that Seedrs are doing it.
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