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@Lynchman
Yes!
Materialism or commodity fetishism, as I believe Marx described the social-economic relationship between people and market exchange of labour, goods and services, including bicycles, is fundamental to a capitalistic economy.
Good or bad and whether or not commodity fetishism, as Marx would argue, conceals the true nature of the relationship between proletarians and capitalist, thus a “false” value system, is of course debatable. However, anyway you look at it, cycling i.e. bikes are indeed materialistic, at least in the social-economic sense of the word.
PS
Is this discussion for real?