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  • Basically you send a fax to Strava HQ, and they send out 2 local agents who go and wait at the start and end of a road segmentation with stopwatches (Casio, not some cheap shit), roughly 10 minutes before your check-in. They have easily recognisable fluoro orange tabards, and also set up a temporary road closure, both for your safety and to prevent slipstreaming traffic. They also adjust your time on the segmentation if wind assistance falls outside of certain parameters. After the recording session, you are able to make an ad hoc appeal if you feel their data doesn't marry up with what you've got on your speedometer (Cateye, not some cheap shit), but they're very professional and it's usually miscalibration on the part of the rider, or something interfering with the wheel magnet.

    After you've ridden at least once under the jurisdiction of the Strava agents, you can subscribe to a monthly A4 newsletter for your local area that lists league tables of local rides, and there's a sew-on patch you earn once you've completed 100 segmentations, then a gold-plated pin badge for when you've done 1000.

    It's all very high tech.

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