London's Drive to Work Day

This kind of thing would be much more direct and is less likely to result in a backlash in my opinion:

great images whichwe should use at some point in this project.

You should flip the campaign ...l (unless you change the messaging last minute to excite/delight people).

You also should aim to break down the tribal mentality in my opinion as it's far more productive to highlight that cyclists are motorists too (and vice versa) and in that way we can move forwards with the "shared roads" message (this is already happening in my opinion and is working wonders).

Agreed and again through the website communication Iwe hope this to be apparent.

In addition i have and am encouraging others to join driving/motoring forums in order to post about this event and gauge opinions from drivers, linking to the webpage (due to launch on Oct 11th) rather than the FB page which is pretty tribal. Any help with this appreciated