London's Drive to Work Day

It's a very roundabout way of making the "if everyone drove it would be unbearable" point though isn't it?

If you're not planning on making this happen in large numbers (which is going to be difficult as already pointed out) then you will need to convince many different media owners that it is going to happen to instil a sense of fear into your everyday driver so that they make the creative leap from frustration to "well I guess it's a good thing people cycle"... unfortunately this will then be turned back into a "hah, cyclists are disorganised and can't afford to be on my roads" once they realise no-one (or very few people) carry through with actually driving to work.

I think you make some very good points here, it may well be difficult to organise on the scale necessary to make an impact, although you could argue that even if it were successful would it actually stand out from the regular rush-hour clusterfuck.

It would add another dimension if it could be piggybacked on a bus or tube strike day as that is already essentially the feel this event would like to achieve. Or maybe that's just my enthusiasm for chaos.

At the moment I see it as a publicity campaign, perhaps it will crystallise into something, perhaps not, but if it can generate the fear then the job is mostly done. Even a reaction of "hah, cyclists are disorganised and can't afford to be on my roads" is fine, it's along the lines of the "London stayed open for business" stories we get after tube strikes, we have got which hides the fact that we all know we'd be fucked if it happened every day.

Also as far as the cost of participating goes you should also factor in a day's holiday cos if it works no-one is getting to work that day.