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@JonoMarshall
It's a very roundabout way of making the "if everyone drove it would be unbearable" point though isn't it?
If you're not planning on making this happen in large numbers (which is going to be difficult as already pointed out) then you will need to convince many different media owners that it is going to happen to instil a sense of fear into your everyday driver so that they make the creative leap from frustration to "well I guess it's a good thing people cycle"... unfortunately this will then be turned back into a "hah, cyclists are disorganised and can't afford to be on my roads" once they realise no-one (or very few people) carry through with actually driving to work.
This kind of thing would be much more direct and is less likely to result in a backlash in my opinion:
