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@JonoMarshall
I'm surprised there hasn't been more concern about this campaign yet to be honest.
Have you tried contacting LCC for their advice at all? Whilst the idea is certainly fun, it seems to fall down on a few major points in my opinion (polarisation, mob-mentality, no unified message on the day, antagonistic, few numbers, poor design, lack of visibility pre/during/post event, cost for participants who don't own cars, wasteful, pessimistic, easily negatively spun by the media, etc)?
Sorry to be a debbie-downer...