Cycle campaigning

I just had a very good experience in Lewisham Cycles in Lee Green (the old Youngs).

It is company policy there to suggest free cycle training to anybody buying a new or second hand bike. This is what I want all bike shops to do.

I listened in amazement as Marcus told two ladies that cycle training is free from their borough and very worth doing even as an experienced cyclist as they handed over their debit cards to pay for their bikes. Top stuff.
Wow - that IS good. I agree, we need to see more of this.

Free lessons in Southwark/Croydon too: http://www.cyclinginstructor.com/cycling_lessons but how to get all the shops to promote this...?