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@Balki
Ive been reading a bit more on it...
From Reddit:
"Domain is owned by draftfbc, which is an ad company that has previously worked with tobacco company Fortune Tobacco...
It's probably a viral ish smear ad about the plain packaging on cigarettes laws in australia."
...which makes it marginally less cool than I initially thought.
http://www.australianinteriorauthority.com.au/