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@GA2G
Yes Wayne, really.
Caramel Cycles sold bikes, and some of them deserved the slagging off that they got. But, having learned that lesson, Espresso intends to only sell components. This then will NOT rely on any (lack of) expertise that Sam may have had, but on the manufacturing quality fo the items that he has sourced.
In one company he attempted to sell bikes that were poorly assembled, and in the other, he has simply sourced items (and I know he has visited the factories in the Far East himself) to retail.
Its a change of tack Wayne, and I think we all can agree that that would be a good thing.