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@dan
it's a shame really - i hate to see it happen to such great brands etc.
However, the mark up is outrageous considering what the cost must be to them - surely it's not a sustainable business model. What I don't understand is - De Rosa can't have a big marketing spend, and they don't sponsor a pro team (do they?) so that markup must be for something other than just profit - they can't be that greedy, can they?
What overheads do they have that other companies don't? Or is it just an economies of scale thing?