LFGSS Cycling Jerseys... gauging interest on size and numbers

Amazing.

You should see what else I keep there.

could you not put a couple of 'sponsor' logos on there for london bike shops in exchange for a couple of quid to bring the cost down and maybe a small discount for jersey wearers in said shops (50% or something like that should do it). doesn't have to be plastered with them just a few carefully placed logos or something.

I think you underestimate the costs, or overestimate how much bike shops would contribute. They would have to be contributing a good chunk over what they're likely to get back in terms of sales given that only 100 or so people will own the shirt and we'd need to knock off a huge chunk of the underlying cost to achieve it.

That, and I kinda like it logo free... it would ruin the effect of the design (I can say this, having seen the design).