Ribble are a 'stack 'em high, sell 'em cheap' predominantly mail order business so they are always very competitive on price. The drawback with this approach is that overheads need to be low so, in my experience, their staff aren't really well versed in customer service so if something goes wrong then you'll have no end of trouble trying to get it resolved.
Their bike frames are simply rebadged generic frames made in China and Taiwan with a limited range of sizes and geometries. There's nothing wrong with them, but you need to know a fair bit about sizing to get one that fits and the resale value, which may or may not be important, is low due to it being branded Ribble.
@andyp
Ribble are a 'stack 'em high, sell 'em cheap' predominantly mail order business so they are always very competitive on price. The drawback with this approach is that overheads need to be low so, in my experience, their staff aren't really well versed in customer service so if something goes wrong then you'll have no end of trouble trying to get it resolved.
Their bike frames are simply rebadged generic frames made in China and Taiwan with a limited range of sizes and geometries. There's nothing wrong with them, but you need to know a fair bit about sizing to get one that fits and the resale value, which may or may not be important, is low due to it being branded Ribble.