Having worked for a couple of the the UK's largest charities I would agree that there is a difference between fundraising and donating/giving; but one would not exist without another. Fundraising campaigns are very expensive to run, and they are arguably more about marketing, but these appeals are what makes Sheila and Derek in Sevenoaks sign up for £10 a month to help "them poor buggers in Africa". Some people support things they already feel passionate about, some people need reminding that their life is fucking peachy and others ain't so lucky, some give to be seen giving, and so on.
Having worked for a couple of the the UK's largest charities I would agree that there is a difference between fundraising and donating/giving; but one would not exist without another. Fundraising campaigns are very expensive to run, and they are arguably more about marketing, but these appeals are what makes Sheila and Derek in Sevenoaks sign up for £10 a month to help "them poor buggers in Africa". Some people support things they already feel passionate about, some people need reminding that their life is fucking peachy and others ain't so lucky, some give to be seen giving, and so on.