Is your spouse/partner bike-curious?

Yes, research generally shows that there's a massive drop-off in cycling once children hit their teenage years, across both genders, but more so among girls than boys. The causes are the usual suspects--gender stereotyping etc. (However, of course, very few boys cycle through their adolescence to adulthood in this country, too--for them, a different kind of gender stereotype kicks in, although apparently not as strongly.)

funny that, i stopped cycling for a couple of years after uni. i didn't even realise cycling was something i "did" until i came back to it later.