Unipack / Create / Sports Direct singlespeed track bikes?

Check out some of the guff on the vendors website:

Fixedgearfrenzy.co.uk

"The added bonus of a CREATE bike is that you are getting the build quality and finish that matches a £700 bike for only £270"

FFS... These things are only £199 aren't they?

The @freestyler@ is £300 I believe... which is almost the cost of a proper bike