You are reading a single comment by @Seeds and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@Seeds
Unfortunately (for ad "creatives" at least), the key to successful advertising seems to be repetition of a brand name over and over again.
The Cadbury's gorilla was meant to herald a new era in advertising, but it only resulted in a low single-digit increase in sales (which may well have been due to special pricing and in-store promotion for Dairy Milk, rather than the ad itself). There was something in Private Eye about it at the time, and you'll notice that - whatever info they used to plan it - the next phase in their strategy seems to be large pictures of the Wispa bar on roadside billboards, rather than anything interesting involving trucks or gorillas.
And, on a slightly different subject, this is a long and boring article about fear in advertising. I couldn't face reading it to the end but it looks like associating "driving without concentrating fiercely on the road" and "splattering your family over the inside of your car" is a winning combination for road safety, even if it makes for depressing television.