You are reading a single comment by @JonoMarshall and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@JonoMarshall
The ads penetration as a viral was huge... whether that makes a difference on the roads depends on whether you think the message is the right one. Personally I think it's great (given the brief and budget), but shock ads will always have more impact in terms of message take-out/actual change.