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@vic
This shop needs several people to visit at separate times, days etc, just to ask 'who died out there?'. Starting with a pertinent question would be best, and when they say 'no one...why....' (which they will), they can have it explained to them again.
If Ghostbike.org has any leaflets, it would be useful to take them in and elaborate further. If you get fobbed off by the casual staff, ask to speak to the manager about how offensive it is to RTA victims' families. The more people that go in and ask about it, the more this shop will learn about ghostbikes and perhaps change its ways/the bike.
They need asking politely several times before anyone embarks upon a guerilla campaign of what is essentially vandalism.