Umm... Velorution?

what's always amazed me about Velorution is how does a bike shop with very little stock, which appears to make hardly any sales at all survive in an area with some of the highest commercial rents in the UK....cannot believe it's a profitable business, how does it stay afloat?

it's a front for something else.

with regard to the OP - it's totally baffling, as well as dubious.