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@Velocio
I know, isn't it strange.
They're not paying, but it's still advertising. The parties involved don't know it's been done.
It's just me raising awareness that within 1 week 2 magazines will be launched by people who are really into cycling, and whose magazines will reflect so much of the scene both locally and globally as well as across fixed, track, BMX and other forms of cycling.
It's quite something, 2 new magazines at the same time.
So basically I thought it's a good thing if for a week before their launch I try and let people know that they exist and are working hard to do something cool.