It seems the majority of consumers think 4* or even 5* = no hiccups, I’m happy, rather than any marker of outstanding excellence. About 47% of consumers won’t bother with a business with less than 4.0*.
In practice, this means that it’s statistically harmful, and I’d argue also a disservice, to give a good business 3 * for giving you what you wanted at a price you agreed with and in a manner that didn’t displease you. Better off not reviewing them at all.
https://www.brightlocal.com/research/google-reviews-study/
It seems the majority of consumers think 4* or even 5* = no hiccups, I’m happy, rather than any marker of outstanding excellence. About 47% of consumers won’t bother with a business with less than 4.0*.
In practice, this means that it’s statistically harmful, and I’d argue also a disservice, to give a good business 3 * for giving you what you wanted at a price you agreed with and in a manner that didn’t displease you. Better off not reviewing them at all.