This bikeradar thread from 2010 gave me quite a chuckle

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ffm in reply to @ELbowloh

I have a vague recollection that there was a thread specifically dedicated to turning your commute along the embankment into a time trial or getting together with other carbon-commuters to form a peleton.

That seemed a bit much in the end.

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duncs in reply to @ffm

Silly Commuter Racing? Before it became an app / Strava
That was the only interesting bit of BR

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ffm in reply to @duncs

That's the one! My interest in it waned when I realised that 50% extra effort down the embankment reduced the duration of my commute by about 5% so I may as well get some panniers.

It's a while back by my recollection is that the whole place felt a bit city-boy-ish.

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