I’m also unsure that they’d want the brand. Do any ordinary punters genuinely see Evans as a quality bike brand? Or even cares? Not sure there’s value beyond the history.
You be surprised, it’s the name that sell no matter how many 1 stars review in TrustPilot, people know the name Evans for eons, but does not know/care what going on in the background
I’m also unsure that they’d want the brand. Do any ordinary punters genuinely see Evans as a quality bike brand? Or even cares? Not sure there’s value beyond the history.