I feel that. For instance even Balfe's made a profit of £8k last year, whilst taking a £2m loan from Trek, they are just hoovering up business off other shops, and making money for Trek, getting ready to go bankrupt and become a chain of Trek stores.
I’m also unsure that they’d want the brand. Do any ordinary punters genuinely see Evans as a quality bike brand? Or even cares? Not sure there’s value beyond the history.
They could buy the Evans name off sports direct.