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Honestly, we turn most of them down now unless you're a regular customer. It takes probably an hour of chatting about the wheel rebuild, measuring, ordering, sourcing parts that we almost certainly don't have in stock (ooh, purple nipples, nice (need to order 100 of them though), spokes for a 26 inch wheel (again, we probably need to order 100 of them) and a rim from somewhere we wouldn't be ordering from!) before you even touch a component. Ain't no one wanting to pay £60 for an hours labour plus the build and component costs. It is what it is, and we mainly do it to look like a proper bike shop, but it's far from profitable work.
RonnieOatmilk
Good guys. A few others to have closed this year include Half-Pipe, LMNH, Shorter Rochford, Bexley Cycles (I think?), GB Cycles, Armourtex... Support your local shop. For us, this means giving us some jobs that aren't just the "rebuild my wheel" and "face my BB please". These tend to be jobs that aren't that profitable as solo jobs.