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Football teams almost never change the colour of their home kits - suspect this would be a step too far for most fans.
Stadium moves also definitely have the potential to ruin fan loyalty, especially if the new one is too far away - see Wimbledon/MK Dons.
When US sports teams move to entirely different states, do they keep the existing fans or just try and pick up new ones?
lemonade-
US sport seems different as you can buy/invent a franchise.
Agree with all of your points but if all you need to be a consistent “brand” is the same colour way then there are good arguments that eg MG is the same brand (they bought the whole production line from Swindon and shipped it to China IIRC, and still have the same badge!)
I am fascinated by people’s allegiances to things.
t.o.
What about football clubs? Move stadium, change owners, full team changes every X years, kit changes, logo occasionally changes, fans remain religiously loyal.