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PhilDAS
Dibble
"The Vitus guy says "we're one of the few brands that can actually say that we have real heritage". This is a flat lie. The new company has no connection with the old company or its staff or bikes or factory. You don't acquire heritage when you buy a logo."
I disagree with this somewhat. When you buy a brand, you are a part of its history as it's an ever evolving thing.
Car manufacturers have gone bust and the IP has been purchased by another brand and started again, it's not the same people or products, but it's the same brand, a continuation of the story.
When you buy the IP to a brand, you are doing exactly that, buying the brand. A brand is more than just a logo, and the man on the podcast you called a liar is in fact telling the truth.