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"The Vitus guy says "we're one of the few brands that can actually say that we have real heritage". This is a flat lie. The new company has no connection with the old company or its staff or bikes or factory. You don't acquire heritage when you buy a logo."
I disagree with this somewhat. When you buy a brand, you are a part of its history as it's an ever evolving thing.
Car manufacturers have gone bust and the IP has been purchased by another brand and started again, it's not the same people or products, but it's the same brand, a continuation of the story.
When you buy the IP to a brand, you are doing exactly that, buying the brand. A brand is more than just a logo, and the man on the podcast you called a liar is in fact telling the truth.
JamesNQ-
MG, Royal Enfield, Mini etc
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I disagree with this somewhat. When you buy a brand, you are a part of its history as it's an ever evolving thing.
Car manufacturers have gone bust and the IP has been purchased by another brand and started again, it's not the same people or products, but it's the same brand, a continuation of the story.
When you buy the IP to a brand, you are doing exactly that, buying the brand. A brand is more than just a logo, and the man on the podcast you called a liar is in fact telling the truth.
I don't understand this... Surely to claim "heritage" you need to carry more than just the name, or logo through the products ? Nothing wrong in re inventing a brand, making a new story, being part of today's cycling industry, etc. but unless they are continuing something specific and tangible from the brand's original iteration (I don't know that they are doing that), the notion of heritage is misleading, no?
PhilDAS
veLLo
Thanks!
The Vitus guy says "we're one of the few brands that can actually say that we have real heritage". This is a flat lie. The new company has no connection with the old company or its staff or bikes or factory. You don't acquire heritage when you buy a logo.
But he did at least tell us that it was CRC which bought the brand in 2009. He also said the bikes are made in Taiwan, Vietnam and Cambodia.
That's the first half of the podcast. I'm not sure I can stand the rest.