• I was trying to work out how to make sense of their US FAQ question:

    Our test kits alone cost over $1000 in 2019, but we’ve been able to make substantial savings which we can pass on to our customers

    There hasn't been an exponential monthly drop in prices to get all of this below $300 now including app development and support... their COGS would have to be around $50 or lower - which is unlikely given what the tests require.

    So where have they saved the money?

    Answer, they haven't.

    Deep in the Privacy Policy is this:

    We do not share Personal Data with anyone else, other than with: ... pharmaceutical companies

    I see. Yes, that would do it.

    They sell data, and this covers the costs of acquiring the data.

  • So where have they saved the money?

    Answer, they haven't.

    Deep in the Privacy Policy is this:

    We do not share Personal Data with anyone else, other than with: ... pharmaceutical companies

    I see. Yes, that would do it.

    They sell data, and this covers the costs of acquiring the data

    Listening to Jonathan Wolfe Co founder of Zoë nutrition
    https://castbox.fm/vb/526312108

    His main critique of traditional medicine is the siloed nature of this.

    Is it an issue that they share the mass machine learned data with pharmaceutical companies?

    The thrust of their advice is a focus on less processed and not supplements, rather than eating raw real unprossessed foods

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