• I was trying to work out how to make sense of their US FAQ question:

    Our test kits alone cost over $1000 in 2019, but we’ve been able to make substantial savings which we can pass on to our customers

    There hasn't been an exponential monthly drop in prices to get all of this below $300 now including app development and support... their COGS would have to be around $50 or lower - which is unlikely given what the tests require.

    So where have they saved the money?

    Answer, they haven't.

    Deep in the Privacy Policy is this:

    We do not share Personal Data with anyone else, other than with: ... pharmaceutical companies

    I see. Yes, that would do it.

    They sell data, and this covers the costs of acquiring the data.

  • This phase turns the insights from your report into positive, long-lasting behavioural change. Week-by-week support retrains your body into eating according to your unique biology.

    Done all the test and have personalised results about what combos are best for me based on,:
    My gut
    By glucose response
    My fat response

    I can quickly measure the value to me of every meal, item of food, and compilations of food.

    I can essentially eat anything, so long as over time I balance stuff out.

    I've not been hungry, unlike most other diets.

    So I'm now in the training phase . It really has completely retrained my understanding after 2 weeks. The Zoë nutrition podcasts delve much more into the research data. The complement and help understand what I'm learning from the app.

    I travelled for work a couple of times recently, stayed in Premier inns and the app helped me avoid a totally crap diet.

    Not sure I'm too bothered about what they do with my data considering the benefit I have experienced

    The free month per referral means that I'm likely to continue for up to 6 months with no further outlay.

    I am unlikely to need to continue since I know I will have got all I need in terms of retraining well before then.

    And the suggests tons of personalised recipes.

    So referrals anyone?

  • So where have they saved the money?

    Answer, they haven't.

    Deep in the Privacy Policy is this:

    We do not share Personal Data with anyone else, other than with: ... pharmaceutical companies

    I see. Yes, that would do it.

    They sell data, and this covers the costs of acquiring the data

    Listening to Jonathan Wolfe Co founder of Zoë nutrition
    https://castbox.fm/vb/526312108

    His main critique of traditional medicine is the siloed nature of this.

    Is it an issue that they share the mass machine learned data with pharmaceutical companies?

    The thrust of their advice is a focus on less processed and not supplements, rather than eating raw real unprossessed foods

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