Wellness and technology, the quantified self movement

Actually found stuff in their FAQ (not obvious on the main site):

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The total cost of the test kit is £259.99 and can be paid up front or in installments. This includes:

• Gut microbiome test
  
• Blood fat test
  
• Standardised test meals - muffins!
  
• Real-time blood sugar sensor (CGM) if opted in to our science study
  
• Gut health report
  
• Personalised insights report
  
  

Membership: This phase turns the insights from your report into positive, long-lasting behavioural change. Week-by-week support retrains your body into eating according to your unique biology.

There are three different membership options: 1 month, 4 months, or 12 months. This is charged the day you receive your results, and auto-renews at the end of each period unless you reach out to us to cancel.

• 1-month plan - £59.99 per month
  
• 4-month plan - £34.99 per month. Paid upfront for £139.96.
  
• 12-month plan - £24.99 per month. Paid upfront for £299.88.
  
  

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Those prices are clear that it's an advice service only.