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  • self-supported...audax... gravel...ultra cycling... seems like someone in marketing got over excited.

    Sure, there's a million of these events now and they need marketing and there's gravel bikes to sell, but given there's no recognition by any official body why not call it what it is. Audax is something else, it's not this.

  • Remember when websites used to have "xxx porn hot sex" repeated over and over at the bottom of the page in order to game search engines? This.

  • AKA the golden age of SEO!

    Then turn all the text white to blend in with the background, $Profit

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